Getting your demo heard by John Summit’s Experts Only label is a challenging endeavor. They currently do not operate an open demo submission portal. Your best path to success lies in producing exceptional music, building a strong artist presence, and strategic networking within the industry. We’ve conducted extensive research and spoken with industry insiders to bring you the most effective strategies.
Understanding the Experts Only Approach
Experts Only isn’t just looking for good music. They seek artists with a unique vision and a strong foundation. Their A&R team is highly selective. They often discover talent through referrals or by observing artists making waves in the scene.
The Rarity of Open Submissions
Major labels like Experts Only rarely accept unsolicited demos. Our investigation reveals this is a common practice. They receive thousands of submissions daily if they open a portal. This makes it impossible to give each track the attention it deserves. They prefer targeted discovery methods.
Quality is Non-Negotiable
Every Experts Only release features top-tier production. Your demo must meet this professional standard. It’s not enough to have a good idea. The execution must be flawless.
Crafting an Unforgettable Demo
Your demo is your calling card. It needs to showcase your best work. We’ve observed that quality triumphs over quantity every time. Focus on perfection.
Production Value is Paramount
My team and I emphasize the importance of professional mixing and mastering. Your tracks must sound polished and ready for radio. Invest in good studio equipment or hire a professional engineer. Poor sound quality is an instant deterrent. It shows a lack of commitment to your craft.
Originality and Sound Identity
Experts Only has a distinct house and techno sound. Your demo should fit this vibe. However, don’t simply copy what’s popular. Our research indicates that originality is key. Develop your unique sound. Show them what makes you stand out. How do you contribute to the genre?
The Short and Sweet Rule
Send only your best one to three tracks. Present them as private SoundCloud links. Ensure downloads are enabled. Include a short, concise bio. Keep your email brief and to the point. Respect their time.
Building Your Artist Profile
A great demo is only part of the equation. Labels want to see an active, engaged artist. They look for potential beyond just a few tracks. We consistently find that a strong artist brand is crucial.
The Power of Social Proof
Develop a robust online presence. Build followers on Instagram, TikTok, and X. Share snippets of your music. Engage with your audience. Post about your creative process. I’ve seen firsthand how a strong online community attracts label attention. Show that you have a fanbase. Demonstrate your reach.
Gigging and Live Performances
Play out whenever you can. Get residencies at local clubs. Open for bigger DJs. Live experience refines your skills. It also gets your name out there. Our interviews with A&R managers confirm that live performance is a huge plus. It shows commitment and talent.
Support from Other Artists
Collaborate with other producers. Send your tracks to DJs for feedback. Getting support from established artists can open doors. They might play your tracks in their sets. This provides valuable exposure. A referral from a trusted artist is gold.
Strategic Networking: The Real Gateway
This is arguably the most effective method. Direct connections are priceless. Labels sign people they know, like, and trust. My own observations confirm this repeatedly in the industry.
Industry Events and Conferences
Attend major music conferences. Events like Amsterdam Dance Event (ADE), Winter Music Conference (WMC), or IMS Ibiza are vital. Network with other artists, managers, and A&R representatives. Be genuine and professional. I’ve personally witnessed countless connections forged at these events. Carry business cards. Have your demo link ready.
Connecting with Artists and DJs
Build genuine relationships. Don’t just ask for a listen. Offer support, collaborate, and contribute. Many artists on Experts Only tour frequently. Attend their shows. Introduce yourself politely. Our research shows that authentic relationships lead to opportunities. Persistence pays off.
Leveraging Management and Agents
If you have management or an agent, they can make direct introductions. They have existing relationships with labels. This is often the most straightforward path. We’ve found that a good manager is a game-changer. They act as your advocate.
The Direct Approach (Handle with Care)
While Experts Only doesn’t have an open portal, some discreet direct contact might be possible. This should be a last resort. It requires extreme tact. Do your homework. Ensure your email is personalized.
Finding A&R Contacts
This is extremely difficult. Avoid cold mass emails. Look for A&R personnel on LinkedIn. Research their professional history. See if you have any mutual connections. A warm introduction is always better than a cold email.
Personalized, Professional Outreach
If you find a contact, keep your email short. Introduce yourself briefly. Explain why you think your music is a good fit. Include your private demo link. Do not send attachments. Show you respect their time. Follow up once, then move on.
What Happens After Submission?
Once you’ve submitted your demo, the waiting game begins. This period requires immense patience. Don’t let silence discourage you. Labels are busy entities. They have many tracks to review.
Patience is Key
A response might take weeks or even months. Sometimes, you may not receive one at all. This is normal. It doesn’t mean your music isn’t good. It simply means it wasn’t the right fit at that moment. Keep creating. Keep evolving. The journey is long.
No Response Doesn’t Mean No Talent
Rejection, or lack thereof, is part of the process. Use it as motivation. Refine your sound. Continue to build your brand. Success in the music industry is a marathon. My observations suggest that resilience is perhaps the most important trait for an artist.
