The Stereo Daily Intelligence
Link Tracker.
Know where every stream, save, and subscriber originates. Generate ironclad UTM tracking parameters for music launches, email newsletters, and DSP smart links.
Configuration Console
Campaign Metadata
Generated Output
Your Tracked Link
Live URL Preview
✓ Copied to clipboard
Diagnostic Manifest
Source
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Medium
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Campaign
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Tactical Note.
Always use lower-case characters and underscores instead of spaces. Google Analytics classifies “Newsletter” and “newsletter” as two separate sources.
Intelligence Protocol
The Anatomy of Campaign Tracking
01 / Source
utm_source
Answers: "Where was the link placed?" Identifies the platform delivering the traffic (e.g., Mailchimp, Instagram, TikTok, Discord).
02 / Medium
utm_medium
Answers: "How was it delivered?" Identifies the high-level channel type: email, social, cpc (paid ads), or qr.
03 / Campaign
utm_campaign
Answers: "Why are you promoting it?" Links all traffic to a specific milestone, such as resurrection_launch or presale_tour_2026.
Why Music Creators & Labels Need Link Tracking
When dropping a new release, DSPs and websites do not provide deep granular data on which specific emails or social posts converted fans into listeners. By using UTM link tracking, Google Analytics and your CRM can pinpoint exact attribution.
✓ Determine actual email newsletter ROI
✓ Stop wasting ad spend on low-converting channels
✓ Compare Link-in-Bio traffic vs Direct Stories
✓ Preserve clean reporting across major DSP smart links
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